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A story of the relentless pursuit of one’s passion, this memoir reveals the impact of inevitable, unexpected events on a business and life. Dr. Rose shares approaches for navigating past these challenges and embracing unforeseen opportunities to achieve successful outcomes.
Public vs. Stealth Operations
The choice between developing novel life science research products while generating public awareness, or operating in stealth mode until optimization and market targeting are achieved, depends on many factors. Company leadership must weigh the trade-offs carefully to determine the approach that best aligns with their objectives, personal preferences and market conditions.